BRANDS OF BABEL.
gallery storyboard · sports nutrition
The Gallery Storyboard
companion to "Sports Nutrition: The Creative Playbook" · sequences counted from 119 winning listings · brandsofbabel.com
Protein powder · the magazine shelf
mainPackshot
hero grams on pack · flavor staging optional (13%)
1-2Lifestyle
real photo · claim or stat rail on top · 18% fill
3Infographic
benefit stack · ~5 overlays
4-5Lifestyle
peaks here (59% at pos 5) · occasion scene
6Infographic / compare
own-family chooser or vs-chart
7Lifestyle
second audience or routine
8Facts panel
real table · people-free · closes
Creatine · the proof shelf
mainPackshot
5g hero stat on 15 of 19 winners
1Badge wall
5-7 seals as the whole slide
2Proof infographic
CoA · purity spec · 7 overlays median
3Benefit trio
strength · recovery · brain, footnoted
4-5Lifestyle
daily ritual or mind-and-body
6Vs-chart
named rivals · price/serving · rarest device
7How-to
loading 1-5 · maintenance 6+
8Facts panel
one-line table · 5g · seals · closes
Pre-workout · the label shelf
mainPackshot
zero people on all 33 winning mains
1-4Benefit claims
per-ingredient doses, named · no blends · 39/55/33/53% of slots
5Brand story
or fifth claim
6Social proof
endorsement · certification · trusted-by (23%)
7How-to
scoop + water + 15-30 min timing
8Facts panel
full active table · closes 57%
Per-type build specs
Lifestylephotography, not renders (92-97%)
median 18% product fill
claim or stat rail on top
never the closing slide
Infographic / claimsproduct visible, claims carry
protein ~5 overlays · creatine 7
doses named per ingredient (pw)
certs only if actually held
Facts panelreal table 92-96% of the time
people-free, white 66%
pairs with usage icons
the closer on every shelf
Comparisontrue devices: vs-chart, family
chooser, size range
new-look slides are continuity,
not comparison
How-tonumbered ritual: scoop, water,
timing · creatine: loading and
maintenance printed verbatim
cheapest cross-shelf steal
Social proofposition 6 on pre-workout
signed athlete · cert device ·
trusted-by numbers grid
unclaimed on protein/creatine
Claims guard: no disease words (treat, cure, prevent) · never "FDA approved" · name only certifications you hold · every dose identical to the supplement facts panel · structure-function claims ride on the standard FDA disclaimer.