Hearthy calls a
three-way tie
This main does a lot right: bold type, clear claims, a stat row most brands would envy. But 5g, 100, and 500g printed at equal weight read as no hero at all. On a shelf where the servings count is the differentiating stat, 100 is sitting at parity with its supporting cast.
What the current main gets right
Credit first: the bag is legible at thumbnail, the category and form are unmistakable, the benefit claim is plainly stated, and the stat trio is bold. This is a top-quartile main image on most shelves. The gap is subtler here than on most rebuilds: every number is shouting at the same volume, so none of them win the glance.
At this size the current bag reads as generic creatine. The rebuild reads as one hundred servings. The differentiator finally gets the glance.
The shelf math
The read is not opinion. Every winning main on this shelf was decomposed into its elements; the rebuild follows the adoption data.
The three moves
Break the tie
Show the powder
Re-rank the row
What the rebuild does not do
It does not invent a claim or inflate a number. The 100 servings was already printed on the bag; the rebuild ranks it. The powder in the scoop is the actual unflavored product, rendered white as it really is. The certifications stay exactly as the label prints them. Everything asserted in Exhibit B is something Hearthy Foods already owns.
A full shelf audit runs this same read on your listing and hands you a prioritized fix stack, not a checklist.
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