Brands of Babel
Marketplace research · original data

We measure the shelf.
Then we publish it.

Every study here runs on our own page-one tracking corpus, and every one ships with its methodology, its caveats, and its nulls. Correlational findings are labeled correlational. Knowing what does not matter is as actionable as knowing what does.

the title corpus

We Analyzed 26,000 Amazon Product Titles

Thirteen findings on what titles are built from, what they say, and what they do over time, including three nulls, the 191-rewrite event study, and what the July 2026 cut to 75 characters did to real listings.

~26,000 unique titles10 categories13 findings · 3 of them nulls
corpus: daily page-one snapshots of tracked shelves, october 2025 to july 2026 · methodology and honesty constraints stated on every study